Sónar and Sónar+D: VIP-Delegate Passes at a Reduced PriceSónar and Sónar+D: VIP-Delegate Passes at a Reduced PriceIn 2017 the Audio Communication Group of TUB and the ABC_DJ H2020 EU project are again official partners of the Sónar Festival and the Sónar+D Conference in Barcelona (14.-17. June)
Thanks to the Partner Programme 2017, Sónar is opening its doors for selected partner organisations, Universities and Networks in Germany to promote networking opportunities among related communities around the Creative Industries for the third time in 2017.
We are happy to announce up to 20 Full Delegates Passes Day & Night at a special rate of 200 EUR each to enjoy Sónar Festival 2017 (regular price after 1. May is 310 EUR).
Promotional accreditations will be assigned on first come first serve basis.
Accreditations give full access to:
Sónar, A pioneering festival with a unique format and content. A carefully balanced cultural offering, combining a playful nature, the avant-garde, and experimentation with electronic dance music’s newest trends.
Sónar+D, the International Congress of Digital Culture and Creative Technologies and one of the unmissable European events for discovering the technologies, people and initiatives that show the state of the art of creativity in its multiple fields: from sound and music interaction to new narrative forms combining audio-visual, videogames and the new “storytelling” platforms.
The Delegates pass includes access to the networking database as well as access to all VIP-areas at Sónar by Day and Sónar by Night, fast track entrance and short paths around the venues and a shuttle bus services between Sónar by Day and Sónar by Night and more…
Important! How it works:
Simply ask (in English or Spanish) for your accreditation at .
To get the tickets at the reduced price please clearly state your name(s) and use in your subject line.
This special deal is valid until 30th of April 2017. Accreditations prices increase after 1st of May 2017.
Please visit us online or follow us:
Project website: http://abcdj.eu/
From March 6-9th, the German Acoustics Conference DAGA will take place in Kiel, Germany.
At this conference, Dr. Jochen Steffens from TU Berlin will present the ABC_DJ-project and sum up findings of the first project year, especially regarding the development of the General Music Branding Inventory (GMBI).
Furthermore, he will give first results of a recent online study with almost 3500 participants carried out in Germany, UK, and Spain.
The consortium members of the Technical University of Berlin composed a paper on the impact of music from the perspective of music branding in our everyday lives and, in this context, the potential of automated music recommendation systems.
In: Extended Abstracts for the Late-Breaking Demo Session of the 17th ISMIR Conference, 2016.
Download PDF here
We’re happy to announce that Andreas Schönrock and Daniel Artur Schindler wrote an article about ABC_DJ in the Markenartikel magazine (Edition 08/2016).
Download the article or order your print copy here, in German language only.
On April 11th 2016, nine recognized international experts from the audio branding, marketing and music publishing sectors from all over Europe got together at the recording studio of the Audio Communication Group at Technische Universität Berlin to conduct the ABC_DJ Music Branding Expert Workshop 2016.
In a lively discussion a list of semantic terms considered essential for music based branding communication was created and categorised. Chaired by the media and communication scholar Dr. Steffen Lepa, the group thereby laid the foundation to the development of the General Music Branding Inventory (GMBI), a multi-language, scientifically validated basic terminology for communicating brand values and human emotions in the context of music branding.
The topic apparently stroke a chord with the participants who lively discussed the relevance and discrimination of the obtained words also within the breaks and even after the workshop had ended. The next working steps of the ABC_DJ project team from Technische Universität Berlin will be to prepare and conduct an online survey with stakeholders based on the workshop’s results. Furthermore, a pan-European listening experiment will validate the results also from a multi-cultural consumer perspective. Nevertheless, the terminology is already in its present form an important building brick for the overall ABC_DJ goal to provide new tools for European creative agencies in the field of audio branding. It will be published open-access in the near future.
The ABC_DJ project and the Audio Communitation Group at TU Berlin are now Official Partners of the Sónar Festival. Sónar is opening its doors for students of the TU Berlin and everybody interested in our project to explore innovative technologies and find networking opportunities among related communities around the Creative Industries this June in Barcelona.
Thanks to the 2016 Partner Programme we are happy to announce that up to 20 Full Delegate Passes Day & Night will be available at a special rate of 200 EUR each to enjoy Sónar Festival 2016 (regular: 250*/310 EUR).
* This price is valid from the 1st of March until 30th of April 2016. Accreditation price increases after 1st of May 2016.
Accreditations gives full access to:
Sonar, a pioneering festival with a unique format and content. A carefully balanced cultural offering, combining a playful nature, the avant-garde, and experimentation with electronic dance music’s newest trends.
Sonar+D, the International Congress of Digital Culture and Creative Technologies and one of the not to be missed European events for discovering the technologies, people and initiatives that show the state of the art of creativity in its multiple fields: from sound and music interaction to new narrative forms combining audio-visual, video games and the new “storytelling” platforms.
The Delegate pass includes access to the networking database as well as access to all VIP-areas at Sónar by Day and Sónar by night, fast track entrance and short paths around the venues and a shuttle bus services between Sónar by Day and Sónar by Night and more…
How it works: Simply ask for your accreditation at email@example.com, subject: “Sonar Partner Programme – TU Berlin”. The promotional accreditations (20 max.) will be assigned on a first come first serve basis.
Please visit us online or follow us:
Audio Communication Group: www.ak.tu-berlin.de
We are seeking participants for the Music Branding Expert Workshop 2016 in Berlin, Germany.
This one-day event will gather European experts from the areas of audio branding, marketing practice/research and music publishing. The aim of the meeting is to collectively develop an English language word list composed of semantic terms regarded as essential and indispensable vocabulary for branding communication based on music. The workshop’s result will form an initial step in the development of the General Music Branding Inventory (GMBI), a multi-language, scientifically validated basic terminology for communicating brand values and human emotions in the context of music branding.
Every workshop participant will become a member of the Music Branding Expert Group and will be mentioned as such within press releases and scientific publications related to the workshop results. Furthermore, we will organize your travel, catering and accommodation and cover the related costs. Additionally, we are able to offer you an expense allowance of 200 EUR for your participation.
The Music Branding Expert Workshop: will take place on . It will be scheduled in order to allow travel to Berlin on the day before and departure on the day of the workshop.
If you are interested in participating, please send your personal application including a CV before April 1st 2016 to firstname.lastname@example.org. If you have any questions, please contact the workshop organizer Dr. Steffen Lepa under the email address given. We are looking forward to collaborate with you on this project and share the exciting results of the Music Branding Expert Workshop 2016!
Sónar is an international festival of advanced music and congress of technology and creativity, celebrated during three days every June in Barcelona. This year the ABC_DJ project and TU Berlin’s Audio Communication Group are official partners of the Sónar Festival.
“Sónar by Day” and “Sónar by Night” host live shows, concerts and dj sets, while “Sónar+D” is an international congress focused on the digital creative industries and dedicated to creating professional, business and networking opportunities.
On January 22nd the ABC_DJ consortium got into the thick of it with its first general assembly and kick-off meeting. Held at the TU Berlin this meeting brought together all seven consortium members and offered an opportunity not only to define internal proceedings but also to get to know each other in a less formal manner. Let’s all look forward to a successful and interesting project!
To achieve simple structure, focused design and clean look the ABC_DJ website was based on the WordPress Theme Moka. WordPress was selected as a basis for the page due to the high customisability of the frontend and the pellucid and well known CMS. The website is structured in six :
- Project Results
which are further divided into sub-sections where necessary.
In addition to these sections a Landing Page was created to introduce the visitor in a very short and condensed way to the project.