Primavera Pro, Barcelona
1 Jun 2017 / 12:00 – 13:00 / CCCB (Aula 1)

From the beginnings of piped music to the latest developments in dynamic marketing and brand experience, digital transformation has completely changed the field of background music. Who chooses the songs that can be heard in shops, department stores, hotels and other establishments? What role does technology play in the selection criteria and how much is still a human factor? How are labels, performers and authors paid for these uses of their music? In this panel we will discover the current and future trends in the management and monetization of background music.

Speakers: Álvaro Hernández-Pinzón (AIE) Carles Gilibets (Emotion Technologies) Rob Gruschke (Beggars Group) Thierry Bourasseau (Mood Media)
Moderator: Borja Torres (Lovemonk / ABC_DJ)