From March 6-9th, the German Acoustics Conference DAGA will take place in Kiel, Germany.

At this conference, Dr. Jochen Steffens from TU Berlin will present the ABC_DJ-project and sum up findings of the first project year, especially regarding the development of the General Music Branding Inventory (GMBI).

Furthermore, he will give first results of a recent online study with almost 3500 participants carried out in Germany, UK, and Spain.