Research & Development for the Future of Audio Branding

ABC_DJ stands for Artist to Business to Business to Consumer Audio Branding System. The cooperative project of seven companies and research institutions from five different European countries is funded by the European Union’s Horizon 2020 research and innovation programme. The project seeks to provide European creative agencies active in the field of Audio Branding with sophisticated information and communication technology supporting tools. It is scheduled for a duration of three years, from January 2016 to December 2018, and will entail extensive research to base all software developments and supporting tools on scientific insights.