In an environment where 97% of the music played on the radio belongs to 3 majors, what alternatives have independent labels to promote their music? What strategies can be used outside the traditional channels? Think outside the box, there is life beyond the record: merchandising, branding, synchronizations and social networks are tools that companies and artists must learn to maximize to be able to reach potential consumers.

On June 2nd, 2016 Bruno Muñoz of Lovemonk will be a speaker on the panel “Think outside of the box” during PrimaveraPro.  PrimaveraPro is a global meeting for the music industry of today during the week of Primavera Sound in Barcelona (June 1st-5th). For 5 days the present and future of the music business are debated with the best-known experts in the field, dozens of newcomer bands and all the tools necessary for the professionals from all around the world who attend the meeting.