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Think outside of the box: creative strategies to promote music
2. June 2016 @ 12:00 - 13:00240€
In an environment where 97% of the music played on the radio belongs to 3 majors, what alternatives have independent labels to promote their music? What strategies can be used outside the traditional channels? Think outside the box, there is life beyond the record: merchandising, branding, synchronizations and social networks are tools that companies and artists must learn to maximize to be able to reach potential consumers.
On Bruno Muñoz of Lovemonk will be a speaker on the panel “Think outside of the box” during PrimaveraPro. PrimaveraPro is a global meeting for the music industry of today during the week of Primavera Sound in Barcelona (June 1st-5th). For 5 days the present and future of the music business are debated with the best-known experts in the field, dozens of newcomer bands and all the tools necessary for the professionals from all around the world who attend the meeting.