Music Branding Expert Workshop 2016: Call for Participants

We are seeking participants for the Music Branding Expert Workshop 2016 in Berlin, Germany.

This one-day event will gather European experts from the areas of audio branding, marketing practice/research and music publishing. The aim of the meeting is to collectively develop an English language word list composed of semantic terms regarded as essential and indispensable vocabulary for branding communication based on music. The workshop’s result will form an initial step in the development of the General Music Branding Inventory (GMBI), a multi-language, scientifically validated basic terminology for communicating brand values and human emotions in the context of music branding.

Every workshop participant will become a member of the Music Branding Expert Group and will be mentioned as such within press releases and scientific publications related to the workshop results. Furthermore, we will organize your travel, catering and accommodation and cover the related costs. Additionally, we are able to offer you an expense allowance of 200 EUR for your participation.

The Music Branding Expert Workshop: will take place on Monday April 11th, 2016. It will be scheduled from 9:00 – 16:30h in order to allow travel to Berlin on the day before and departure on the day of the workshop.

If you are interested in participating, please send your personal application including a CV before April 1st 2016 to If you have any questions, please contact the workshop organizer Dr. Steffen Lepa under the email address given. We are looking forward to collaborate with you on this project and share the exciting results of the Music Branding Expert Workshop 2016!