The ABC_DJ consortium is composed of seven companies and institutions from five European countries. Headed by the Audio Communication Group of Berlin’s renowned Technische Universität (TUB) the consortium will explore and develop cutting-edge forms of audio branding.
Consortium members from the creative industry are German audio branding agency HearDis! and Spanish music label Lovemonk. TUB’s role in the research sector is complemented by the Institut de Recherche et Coordination Acoustique/Musique (IRCAM) from Paris and Austrian market research institute Integral. Italian IT company Fincons is responsible for the technical realisation of the developments while textile manufacturer Piacenza will play a key role during the evaluation phase of ABC_DJ as a prime brand professional end user.