Cooperation Partners

For a project the size of ABC_DJ, support from competent partners is vital. Since certain tasks require specialized knowledge and experience, the consortium decided to cooperate with additional partners to tackle these tasks. We want to introduce these partners here to give them the due credit.

Audio Branding Academy
Audio Branding Society
The Audio Branding Academy (ABA) was founded in 2009 and is the first and only institution to globally promote a sophisticated and responsible use of sound within branding efforts. The ABA supports HearDis! with any research tasks but also in exploitation and dissemination.
York Music Psychology Group
University of York
The York Music Psychology Group (YMPG) at the University of York aims to explain and understand musical behavior and experience. Represented by Dr. Hauke Egermann the YMPG supports the TU Berlin in the investigation of the correlations between musical parameters on one hand and brand attributes on the other hand.