For a project the size of ABC_DJ, support from competent partners is vital. Since certain tasks require specialized knowledge and experience, the consortium decided to cooperate with additional partners to tackle these tasks. We want to introduce these partners here to give them the due credit.
Audio Branding Society
The Audio Branding Academy (ABA) was founded in 2009 and is the first and only institution to globally promote a sophisticated and responsible use of sound within branding efforts. The ABA supports HearDis! with any research tasks but also in exploitation and dissemination.
University of York
The York Music Psychology Group (YMPG) at the University of York aims to explain and understand musical behavior and experience. Represented by Dr. Hauke Egermann the YMPG supports the TU Berlin in the investigation of the correlations between musical parameters on one hand and brand attributes on the other hand.
Sónar music festival
Integrated into the annual Barcelona Sónar music festival Sónar+D is an international conference that brings together a combination of activities with a common theme: the relationship between creativity and technology, and the digital transformation of the cultural industries involved.