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Keynote: Semantic Investigation for Audio Branding
1. June @ 11:30 - 11:45
1 Jun 2017 / 11:30 – 11:45 / CCCB (Aula 1)
This keynote entails two aspects: a novel approach for finding the right sound for a brand’s message as well as a new option for musicians and independent labels to get access to the instore music market. A core topic is the utilisation of semantics and context research as used within the ABC_DJ project for the commercial benefit of artists and creative agencies. The presentation will however not be of a technical nature.
Speakers: Richard Wages (ABC_DJ)