1 Jun 2017 / 11:30 – 11:45 / CCCB (Aula 1)

This keynote entails two aspects: a novel approach for finding the right sound for a brand’s message as well as a new option for musicians and independent labels to get access to the instore music market. A core topic is the utilisation of semantics and context research as used within the ABC_DJ project for the commercial benefit of artists and creative agencies. The presentation will however not be of a technical nature.

Speakers: Richard Wages (ABC_DJ)