This one-day event will gather European experts from the areas of audio branding, marketing practice/research and music publishing. The aim of the meeting is to collectively develop an English language word list composed of semantic terms regarded as essential and indispensable vocabulary for branding communication based on music. The workshop’s result will form an initial step in the development of the General Music Branding Inventory (GMBI), a multi-language, scientifically validated basic terminology for communicating brand values and human emotions in the context of music branding.

If you are interested in participating, please send your personal application including a CV before April 1st 2016 to mbew@ak.tu-berlin.de.